Physical marketplaces can greatly increase liquidity when complemented with an online auction marketplace
Using the Ukrainian Sunflower Oil Market as an example, would a digital marketplace benefit the trading industry?
In this paper, we discuss how the Ukrainian Sunflower Oil market and how it could better promote market liquidity. We also discuss:
- Explore a market which can finely articulate the benefits of adopting a local electronic platform
- Show how an electronic market significantly reduces the cost of market entry
- Analyse how a digital marketplace promotes the best market liquidity
- Prove how an electronic auction service can boost sales volumes by 5%