Physical marketplaces can greatly increase liquidity when complemented with an online auction marketplace

Using the Ukrainian Sunflower Oil Market as an example, would a digital marketplace benefit the trading industry?

In this paper, we discuss how the Ukrainian Sunflower Oil market and how it could better promote market liquidity. We also discuss:

  • Explore a market which can finely articulate the benefits of adopting a local electronic platform
  • Show how an electronic market significantly reduces the cost of market entry
  • Analyse how a digital marketplace promotes the best market liquidity
  • Prove how an electronic auction service can boost sales volumes by 5%

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