An online marketplace can significantly widen a market while also providing sellers with higher margins.
The key is to have a platform with the technological capabilities to support the marketplace design that matches your market situation, regardless of industry.
In this paper, we discuss the benefits of using an online marketplace across many verticals. We also:
- Show how liquidity greatly impacts a marketplace
- Explore the techniques used to find the best auction match for certain marketplaces
- Prove the potential of using an online marketplace